According to CNBC, July is the optimum time of the year for buying jewellery.
But why do they say that? And what other tips do they have?
With no holidays in sight for the rest of the month, jewellery stores will be running promotions and discounts. And there’s no reason to wait for someone else to buy it for you. Celebrities like Venus Williams and Debra Messing who splurge on jewellery for themselves are part of a larger trend: Women now purchase roughly one in three pieces of diamond jewellery sold in the U.S. on their own, according to De Beers.
Shopping for jewellery should be fun, especially if you’re buying something special for yourself, Amanda Gizzi of the Jewelers of America tells CNBC Make It. “It’s all about going to a jewellery store and really exploring, and finding something that speaks to you — jewellery is super personal,” she says.
You must be prepared.
Before you buy
Set a budget.
Before you start looking around, have an amount in mind that you’re willing to spend, or a ballpark figure at least. This will help you and whatever jeweller you’re working with narrow down the options and more easily find the right piece for you.
Find a jeweller you trust.
No matter what piece you’re looking for, it’s important to shop with a reputable jeweler, ideally one you know and trust, since “they’re the ones who will be able to educate you if you need educating and they’ll be able to find the perfect piece for your budget,” Gizzi says.
Read the full article at https://www.cnbc.com/2018/07/12/how-to-buy-jewelry-in-july.html
What next?
Come look at our shop and see our select range of predominantly one-off pieces of antique and Modernist jewellery.
Our prices are keen, but we are always open to reasonable offers. Please feel free to contact us if you want to discuss anything we have on offer or let us know if there’s something else that you particularly desire.